The Ceo

African Instincts – where luxury meets laid-back. Rooted in culture, crafted for impact. Elegance Born of Earth and Instinct. Unapologetically African, Undeniably Luxe.

About Us

African Instincts is a contemporary fashion brand rooted in the spirit of Africa and inspired by effortless elegance. Specializing in Casual, Couture, Luxury and Sustainable Fashion, we blend rich cultural influences with modern minimalism to create timeless, comfortable pieces for the conscious dresser. Each garment is crafted with sustainably sourced materials and ethical practices, reflecting our commitment to quality, authenticity, and refined everyday style.

Our Journey

African instincts was born from a deep desire to tell a new story – one where fashion honors culture, embraces comfort, and champions sustainability. What began as a love for everyday style, evolved into a bold vision: to redefine casual luxury through the richness of African identity.

Our journey is one of purpose, inspired by the textures, colors, and spirit of the continent: to craft fashion that feels like home, empowers expression, and makes a statement far beyond the seams. This is more than a brand. This is instinct echoing from Africa. African Instinct.

The Brand has been in existence since 2006 till date and collaborated with brands like MKOGH, RIMARTEX LTD where we made clothes for dignitaries and top government officials like former vice president Aliwu Mahama, gifty afenyi Dadzi – (longest serving president of the Ghana journalist association) and many other prominent figures.

African instincts has also solely made clothes for diplomats in the Ghana Embassy, Malaysia, Tanzanian embassy also in Malaysia, and foreign Affairs here in Ghana and also for some African diasporans, mainly UK, US and some Turkish Nationals.

African Instincts is located in Accra, on the dome kwabenya- brekusu road, bethel to be precise.

Achievement

Represented Africa in an international fashion show in Kuala-Lumpur, Malaysia.

Happy CustomersPeople love our products and 70% our customers are returned customers.